SEHR Program
Women Empowerment Through Skills Development & Economic Independence
About
This project is designed to break barriers to access by bringing employable skill training directly to women in remote, semi-urban as well as urban areas. The enrollment of women for training will be achieved mainly through community mobilization with local leaders, district administration and Staff of WDD etc.
By equipping women with market-driven skills, the project will not only enhance women economic independence but also foster their active participation in the workforce, ultimately contributing to broader social and economic empowerment, as envisaged in Punjab Growth Strategy and SDGs.
Empowering women through skills development
Key Trades
Digital Technology
Comprehensive digital skills training for the modern workforce including digital literacy, online marketing, and e-commerce.
Market demand driven Training in Beautician Services
Market-driven training in beauty and personal care services to establish successful beauty parlors or freelance businesses.
Market demand driven Training in Hospitality
Professional training in hospitality and service industry for careers in hotels, restaurants, and event management.
Objectives
Skill Development
To provide market oriented vocational skills to women at their doorstep through innovative models and modern training techniques.
Economic Empowerment
To foster women's economic independence by creating self-employment and job placement opportunities for sustainable livelihoods.
Aligned SDGs
Eligibility Criteria
Digital Skills (Mein Digital)
- Rural women: 90% (up to 30 years), 10% (30+ years)
- 16 years of education or equivalent
- Rural area defined by LG&CD or Pakistan Bureau of Statistics
Hospitality
- Females from across Punjab, aged 18–45 years
- Minimum education: Matric
- Valid CNIC with Punjab domicile
- Priority: widows, divorcees, low-income
Beautician
- Females from across Punjab, aged 18–45
- Minimum education: Literate
- Valid CNIC with Punjab domicile
- Priority: widows, divorcees, low-income
Quantifiable Outputs
Trained Participants
A target of around 5,365 women to be trained in three market-driven trades
Skill Development
Participants will acquire skills in digital marketing, hospitality, beautician services, financial literacy, and soft skills
Economic Empowerment
Graduates would have the potential to become self-employed or achieve job placement